Meet Certified Executive Coach Joel Lund



  1. Founder & President—Prepare For Rain Coaching. (2012-now)

After 14 successful years in the financial planning industry, Joel shifted his focus from “field leadership” to coaching leaders in the C-Suite, executive roles, Solopreneurs and small business owners. Besides bringing his extensive business experience in trust-based soft sales, Joel added two certifications to his practice (BOSI Global & CCF), so that he brings transformative value to the experience for those he works with.

  1. Experienced Business Leader. (1998-now)

Just over a year before the financial crash in 2000, Joel began his career in financial planning. His only sales experience was in a bicycle shop. Leveraging his people skills, he quickly achieved recognition within his firm, a company with a national footprint. As a District Manager in Yakima, WA, his small office landed in the top 5 (of 400+ offices), bringing advancement to the role of Managing Principal in 2004. His leadership turned around an under-performing division, resulting in 5 straight years of increasing recognition by GAMA International, an organization dedicated to the highest standards of leadership in the financial services industry.

  1. Non-Profit Leader, Educator, Administrator and Counselor. (1986-now)

Joel served as a youth pastor in Washington and California. His focused on getting kids out of their comfort zones, where they could experience life more deeply—and less guarded. This encouraged his kids, and other youth leaders, to discover strong resources within and around them that could last forever. He collaborated with guide companies for bicycle odysseys, rock climbing adventures, white-water river rafting, ropes courses and other avenues for this “internal stretching.” A favorite partner was Habitat For Humanity; kids would work on building a home, side by side with the future owners, who could afford only an interest-free house. He’s served on the boards of churches, non-profits, counseling agencies, chambers and industry groups. He has spoken to crowds of a handful up to several thousand, as well as conducted trainings, workshops, and break-out sessions in educational, government, non-profit and business organizations.

  1. Devoted Family Man & Fun Guy. (1989-now)

He and Janet married in 1989. Janet is a singer-songwriter, with albums on iTunes. Their daughter, Jessica—who they were told by medical specialists would never happen—became a published author at 17, and wants to become an engineer. Joel is a multiple award-winning author in both fiction (his pen-name is Brandon King) and non-fiction (under the name his parents gave him). He plays acoustic & electric guitar, mandolin and bass, and has been a galleried artist.