For the 4th year in a row, Troy McClain of AXS was invited to attend the prestigious Business Analysis and Project management association conference in Winnipeg.
“I am honored to be presenting my approach to business and project management” said McClain before his classic talk.”
He delivered a keynote address called EQ vs. IQ.
You don’t have to be a rocket scientist to know people make decisions based on their emotions, the conference website reads. Just look at politics, religion and retail purchases across the world. Furthermore, we know marketing experts have learned the best way to motivate a person, group or company is through their emotions. Yet over the years, the basic belief and standard for defining and choosing a strong leader within a company has always been to measure ones IQ, which in fact, measures logical reasoning, word comprehension and math skills rather than their creative potential or ability to relate to a person, group or company team.
Troy McClain, season one Apprentice finalist, shared his story of how he developed a leadership role and successful business by focusing on EQ rather than IQ. This session took the audience on an eye opening journey of discovering yourself, how to manage your emotions, learn how others think, and how to process these emotions to work more efficiently with others in your organization. Mark Twain once said, “Common sense ain’t so common” This session aims to bring it back into the workforce.
The conference offers Focused Symposium Conference Tracks where attendees learn from the real-world experiences of industry experts and practitioners who will show you how to achieve outstanding business results, according its official website.
Troy McClain is the CEO of The McClain Companies, a full-service marketing, communications and business management firm focused on growing people and businesses to great heights.
As a seasoned entrepreneur with over 14 years experience in the financial industry, Troy has learned how to create budgets, manage costs and cost-effectively market and communicate products, services and causes. Using innovative techniques and strategies, he has been instrumental in providing successful growth concepts to companies and professionals working toward a higher level of achievement.
Today, Troy is an international speaker on a variety of topics, such as entrepreneurism, finance, advertising, marketing and communications, personal growth, and giving back to one’s community. He has been honored by numerous high-profile figures and organizations, such as Governor of Idaho C.L. “Butch” Otter, former U.S. Secretary of the Interior Dirk Kempthorne, Donald Trump, the Kellogg Innovation Network, and Special Olympics International.