Voices less famous than Bishop Jakes also benefit from this “engagement” effect, suggesting that it is driven less by fame than by the inspirational content of the messages.
Ann Voskamp, a mother of six who lives on a farm in Ontario, is one of those voices. Her book “One Thousand Gifts,” about moments of everyday grace, started a Twitter conversation still going 18 months after its publication.
Ms. Voskamp says the network is successful as a source of spiritual support because it is tailor-made for today’s culture. “In a fast world, they get what they need from that one little tweet,” she said.
The advice that Ms. Diaz-Ortiz offers is simple. “Do unto others as you would have them do unto you,” she said, pausing to add, “on Twitter.”