Rush Limbaugh made his money in the business of divisive politics. He’s one of the most successful modern-day pundits, and as he found bigger audiences the more entrenched and outspoken he became.
according to Dan Wetzel of Yahoo Sports.
However, the money – enough to become a potential part owner of the St. Louis Rams – didn’t come without baggage.
Making a fortune through division will ultimately divide Limbaugh right out of the NFL.
Apparently, the deal is all but done. Enough owners have privately told Yahoo! Sports’ Jason Cole that they will not support Limbaugh’s ownership bid. At least one, Indianapolis Colts’ owner Jim Irsay, has publicly expressed his opposition.
“I can’t vote for that,” Irsay said. “[His] comments are insensitive and inappropriate. I wouldn’t feel comfortable in voting for him.”
According to Wetzel:
So a group of almost exclusively white, almost exclusively conservative men – many of whom no doubt share Limbaugh’s political views and even listen to his radio program – are turning their back on the host. The fact is you live by the sword, you die by the sword. Limbaugh made his money through his words. Now those words are denying him a business opportunity in a league that prides itself on inclusion.
We’re all held to a high standard here and divisive comments are not what the NFL’s all about,” said league commissioner Roger Goodell. “I would not want to see those kind of comments from people who are in a responsible position in the NFL, no. Absolutely not.”
“That the commissioner said anything on this issue is telling,” Wetzel wrote. “Goodell knows which way the wind blows and he isn’t going to take a stand that strong against a potential owner unless he knows Limbaugh is never going to be an owner.”
The NFL is a private organization and, as some of Limbaugh’s followers would surely agree, they mostly have the right to choose who they do or don’t allow to join the club. … Legally, there is little room for debate.
The best part about pro sports is its ability to bring entire regions of the country together regardless of race, religion, gender, politics and socio-economic background, Wetzel concludes. Virtually nothing else unifies communities like the NFL.
Everyone in St. Louis (or beyond) can root for the Rams. They can all believe it’s their team. They can watch the games as a diversion from things like partisan politics and self-serving debates.
Rush Limbaugh can, too.
“At this point in time we’ll continue our process, which is to allow the Rams to decide if they’re going to sell and who they’ll sell to,” Goodell said. “And then at some point, the NFL will be engaged and we’ll [look into] whatever ownership group is put forth through our process.”
In other words, no chance, Rush.
It’s just that a bunch of conservative businessmen, most of whom think just like him, aren’t going to let him join their little club. To them, how he made his money is as important as how much he made.